Sami Grover is a green lifestyle blogger and self-confessed eco-hypocrite. He has spent most of his life trying to live a greener lifestyle and has written more than 2,000 articles covering everything from electric bike ownership to peeing on your compost heap. Yet he has only been marginally successful in reducing his own environmental impact. Active in the sphere of good-for-the-world business, he has developed branding projects for clients including Burt's Bees, Dogwood Alliance, and Jada Pinkett Smith. He believes that, in order to make a difference, each of us has to identify our greatest point of leverage and focus our efforts there. He lives in Durham, North Carolina, with his wife and kids.